Adina Bier
Strategic advisor and fractional leader: retail, curation and guest experience for consumer, culture and design brands, and the investors backing them.
Get in touchWhat I do
Fifteen years building brands from the inside — product, curation, retail, leadership. Now available to yours, at whatever depth you need it.
How we could work together
Advisory
A single session, or a short sprint
- Investor diligence on consumer, retail & design-brand deals
- SKU-by-SKU product range reviews
- Curation and brand audits
Project
Defined scope, typically 2–6 weeks
- Product development strategy
- Curatorial and brand direction, reset or built new
- Guest experience & retail audit, with a roadmap
Embedded
Ongoing, days-per-week
- Fractional director-level leadership
- Interim leadership through a launch, season, or transition
Selected experience
Fotografiska Berlin
2023–2026
Director of Retail & Guest Experience, founding director — led a team of 25+, moved guest NPS from net-detractor to net-promoter, held voluntary turnover near zero, and owned the full retail and guest-experience P&L.
Gestalten
2013–2016
Curatorial Director — elevated Gestalten's retail concept from a locally known shop into a globally recognized design destination, leading 2 managers, 1 buyer, and 15 associates across 2 stores.
MONOQI
2011–2013
Curatorial Director, first employee — built the design strategy connecting 5,000+ designers with a client base of over a million, led a team of design scouts and buyers, and led "Curated By", a high-end curation partnership with Condé Nast.
GUT.GUT.
2017–2020
Founder — took a wellness brand from concept to a 12-SKU product line and flagship shop in Mitte, securing a state grant plus €180K in investment, and built a 5,000+ community organically within the first year.
Brand Consultant, Freelance
2016–2023
Advised an average of 5 clients a year, 35+ over the engagement, on brand positioning, product innovation and consumer experience across the lifestyle and wellness sector.
Selected work
Fotografiska Berlin — retail & guest experience, directed end to end. Photo: Volker Conradus.
Gestalten — Bikinihaus Berlin, elevated to a globally recognized design destination.
MONOQI — curation and design strategy, first employee, working with 5,000+ designers.
GUT.GUT. — Berlin wellness brand, concept to flagship shop, 5,000+ community in year one.