Adina Bier
Strategic advisor and fractional leader for consumer, culture, and design brands — and the investors backing them.
Get in touchWhat I do
Fifteen years building brands from the inside — product, curation, retail, leadership. Now available to yours, at whatever depth you need it.
How we could work together
Advisory
A single session, or a short sprint
- Investor diligence on consumer, retail & design-brand deals
- SKU-by-SKU product range reviews
- Curation and brand audits
Project
Defined scope, typically 2–6 weeks
- Product development strategy
- Curatorial and brand direction, reset or built new
- Guest experience & retail audit, with a roadmap
Embedded
Ongoing, days-per-week
- Fractional director-level leadership
- Interim leadership through a launch, season, or transition
Selected experience
Fotografiska Berlin
2023–2026
Director of Retail & Guest Experience — led a team of 25+, built the guest journey and retail strategy for one of Europe's leading photography and culture institutions.
Gestalten
2013–2016
Curatorial Director — set design strategy and led curation for shops and e-commerce, working with designers worldwide.
MONOQI
2011–2013
Curatorial Director, first employee — built the design strategy connecting 5,000+ designers with a client base of over a million, leading a team of design scouts and buyers.
GUT.GUT.
2017–2020
Founder — built a Berlin wellness brand and boutique shop end to end: product, brand, retail, and budget.
Selected work
Fotografiska Berlin — retail & guest experience, directed end to end. Photo: Volker Conradus.
Gestalten — Bikinihaus Berlin, curatorial direction and retail strategy.
MONOQI — curation and design strategy, first employee, working with 5,000+ designers.
GUT.GUT. — Berlin wellness brand, founded and built end to end: product, brand, retail.